Cartier was founded in 1847 in Paris, France by the jeweler Louis Francois Cartier , who in

1899 handed over the company to his three sons. They would establish the Cartier company

internationally , not least by making the Cartier name a favorite among the crowned heads of

Europe. Named “King of jewelers, Jewelers of kings”. The brand was quick to turn its attention

to watches. The Tortue [1912] and the Tank [1919]. They were followed by other noteworthy

creations including the Pasha, the Santos 100 ,The Ballon bleu and the Calibra.

The Cartier family retained ownershipe of the firm untill 1964. It is now part of the Richemont


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